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Tips to Build a Landing Page for SEO

Search engine optimization is a process that has been around since the early days of the internet. It’s one of those things that you can never stop doing, even if it seems like you don’t need to do anything else anymore. However, several tips and tricks for building an SEO landing page will help your website rank higher with search engines and improve your site’s traffic rates. If you plan on creating a landing page for newsletter sign-ups, you should read this guide. Here, we will talk about the tips to build a landing page for SEO.

Create a Content Plan

reviewingA content plan is a great place to begin building your SEO landing page. You’ll need to create several different types of content that you can use and reuse on the site. Having a content plan is also a great way to make sure that you’re regularly publishing fresh content on your website, which search engines love. When creating your content plan, be sure to include plenty of blog posts, as well as infographics, videos, and images. These types of content are all highly shareable and tend to rank higher with search engines.

Use Short Sentences and Bullet Points

You want to avoid writing in long sentences and paragraphs whenever you’re creating content for your SEO landing page. Short, concise sentences are much easier to read than lengthy text blocks for the web. If you use too many words on a single line or paragraph, search engines might have trouble parsing your site’s text correctly, and you’ll lose out on potential ranking improvements. Additionally, bullet points are a great way to break up your text and make it easier to read.

Include Some Keywords

laptopOne of the most important things you can do when creating an SEO landing page is to include your keywords throughout the content. This means including them in the title, the body of your texts, and other parts of the content. It would help if you placed them in places where you think people are most likely to search for them, too, like at the beginning or end of blog posts. Don’t go overboard with this, though; stuffing keywords into your site’s content will just make it look spammy and unappealing to visitors.

If you want to build a landing page for SEO, many things must be considered. What content should it feature? How should the layout look? Where do we get inspiration from, and how can we make our site unique enough to stand out in an over-crowded space of web pages online? Luckily, you’ll have all the information necessary to create your own high-converting website visitors and customers with these tips and tricks. The post offers various types of advice on building a successful landing page for SEO, including what type of content features need to be included and where one might find inspiration.

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5 Simple Solutions to Prevent Website Downtime

You may not know this, but downtime is a leading cause of lost revenue for many companies. It’s been estimated that website downtime can cost an average company up to $50 million per year! Luckily, there are ways to prevent downtime from happening in the first place. Here are 5 Ways to Minimize Website Downtime that anyone can implement to keep their website up and to run all day long.

Use a Content Delivery Network

phoneA content delivery network is a distributed server system that quickly delivers files to your users. They are usually hosted in multiple locations worldwide and can pull from different servers based on location. In addition to reducing site load times by mirroring static content across many sites, they also provide other benefits such as security through multiple servers. You can use them to deliver dynamic content like on-demand video.

Rackspace Cloud Files is an example of a CDN service with more than 27 data centers worldwide, which means your site will load faster for everyone who visits it, no matter where they are.

Maintain the Server with Regular Updates

Ensure your server is regularly updated with the latest security patches and software updates. Outdated software is one of the leading causes of website downtime. Let your developer know if you don’t want specific updates installed. However, most developers will install all necessary software and security patches as they come out to keep the website safe from hackers and downtime. Ensure you have enough storage space on your server for any new updates that a particular update or patch may require. If your disk space usage gets too high, it can cause your website to go down. Make sure you have enough room to accommodate any new files created as a result of the updates.

 Install a Firewall

A firewall is an essential tool in any server environment. It protects your website and other services such as FTP or SSH from malicious traffic by blocking unauthorized connection attempts. There are a variety of firewall solutions available that protect the ground up. Generally, I recommend UFW (Uncomplicated Firewall).

Back-Up Your Data Regularly

Create a backup plan and implement it regularly. This is one of the most important steps you can take to prevent downtime in your website. When trying to recover from an emergency, such as data loss or server failure, the last thing you want does not to have any backups at all!


Invest in a Web Hosting Service

typingA web hosting service with redundancy provides multiple servers and network connections. This ensures your website will remain online in the event of a failure with one of the components in the hosting environment. Your website is down, your customers are frustrated. We all know this feeling too well and it can be frustrating to deal with. Luckily for you, we have compiled a list of 5 simple solutions that will help prevent downtime at the office or on the go, so you never have to worry about not being able to serve your customers again! Keep these tips in mind as they may save your business from costly downtime soon enough!…