You may have heard about PPC advertising if you’ve been working on improving your lead generation. There are a lot of misconceptions about PPC advertising. Some people think it is the only way to see their website by potential customers. Others believe it is the quickest and easiest way to make online money. This blog post will dispel some of those myths and give you solid reasons why you should not try PPC advertising. Instead, hire a professional SEO agency at Newscreds to improve your SEO strategy. But what’s wrong with PPC advertising? Find out the reasons why you must not try PPC advertising here.
Lack of Searchability
One of the biggest problems with PPC advertising is that it is not searchable. It means that potential customers will not be able to find your website through a simple Google search. They will have to click on one of your ads to find your website. It can be very costly, as you must pay for each click. In addition, potential customers may not even be interested in what you are selling. They may just be clicking on your ad because it is the first one they see. And, of course, it can lead to a lot of wasted money and time.
Broad Match Keywords
Another problem with PPC advertising is that you must be very careful with your keywords. If you use broad match keywords, your ad will be shown to many people who are not interested in what you are selling. It is important to note that there are three types of keyword match: exact match, phrase match, and broad match. Broad match keywords are the least specific and will show your ad to the widest audience. This can be very costly, as you will be paying for many clicks from people who are not interested in your product or service.
Impossible to Find the Right Keywords
Finding the right keywords for your PPC campaign can be difficult. If you use too many broad match keywords, you will end up paying for many clicks from people who are not interested in what you are selling. On the other hand, if you use too many exact match keywords, your ad may never be shown. You will have to spend a lot of time and money testing different keywords to find the right ones for your campaign.
Useless Reports for Tracking Results
PPC advertising can be complicated to track. You will not be able to see how many people have seen your ad or how many people have clicked on it. Instead, you will only be able to see how many people have clicked on your ad and then gone on to buy something from your website. It is not a very useful metric for tracking the success of your campaign.
In conclusion, there are many reasons why you should not try PPC advertising. It can be very costly, it is not searchable, and it cannot be easy to track. Instead, we suggest you improve your website’s SEO with the help of a professional SEO agency. Contact us today to learn more about how we can help you improve your website’s SEO and generate more leads.